My work consists of the key principles of luxury brand management, explaining why it is different from other types of brands. Also, my work explains the complex relationship between fashion, society, and the self and how they are all interrelated. Lastly, my work examines the role of a luxury fashion brand in society and for the self.
Keywords
luxury
fashion
impact/influence
Subject
Marketing
Date Available
June 10, 2024
Type
Oral Presentation
Course
MK 4146 Luxury Branding & Fashion
Instructor
Kapareliotis, Ilias
Session
Oral Presentations
Location
Art Center Auditorium
The American College of Greece, 6, Γραβιάς, Agia Paraskevi, Municipality of Agia Paraskevi, Regional Unit of North Athens, Attica, 150 01, Greece
