The Role of Sustainability in Internationalization: A Study on Greek MNEs

Title: The Role of Sustainability in Internationalization: A Study on Greek MNEs
Creator: Kypriotaki, Katerina
Abstract: In today’s business world CSR and internationalization have emerged as pivotal strategies, reshaping economic dynamics and emphasizing societal priorities. This research paper explores the integration of sustainability within MNEs and its correlation with internationalization strategies. Additionally, it investigates how customer perceptions of sustainability influence MNEs' international decision-making processes. Employing a combination of literature review and qualitative research through semi-structured interviews with managers of three Greek dairy MNEs, this paper concludes by providing certain managerial implications even though they cannot be generalized due to the low degree of external validity. Ultimately, this study seeks to enhance understanding sustainability's role in MNE operations and strategies in today's globalized business environment.
Keywords: Sustainability; Internationalization; Customer Perceptions
Subject: Sustainability
Date Available: June 10, 2024
Type: Poster
Course: IB 4544 International Management
Instructor: Dimitropoulou, Matina
Session: Poster Display
Location: Student Lounge